1
Porter's Five Forces
Harvard Business School
Analyze five forces that shape competition in any industry
2
Design Thinking
Stanford d.school
Human-centered problem solving through 5 stages
3
Business Model Canvas
University of Lausanne
Map nine building blocks of a business model on one page
4
AIDA
Wharton School
Guide readers from awareness through action in four stages
5
OKRs
Stanford / Intel
Set ambitious objectives and measurable key results
6
Empathy Map
Stanford d.school
Map what customers think, feel, say, and do
7
SCQA
McKinsey / Barbara Minto
Structure communication with situation, complication, question, answer
8
Jobs to Be Done
Harvard / Clayton Christensen
Understand what job customers are hiring your product to do
9
STP
Kellogg School / Northwestern
Segment, target, and position for your audience
10
Pre-Mortem Analysis
NYU / Gary Klein
Imagine failure to identify risks before launch